Amaso Docs — Getting Started

Getting Started with Amaso

“Amaso” means “eyes” in Kinyarwanda, this guide gets your site seen, both by Google and by AI engines like ChatGPT, Perplexity, Gemini and Claude.

Most SEO tools only track Google rankings. Amaso tracks two things side by side:

SEO — your classic Google search positions, tracked via Search Console.
GEO (Generative Engine Optimization) — whether ChatGPT, Perplexity, Gemini and Claude actually mention your business when someone asks them a relevant question.

Everything Amaso suggests — keywords, content fixes, schema — is based on a real scan of your business, not generic advice.

The first time you activate Amaso, a 4-step wizard walks you through setup. It takes about 5 minutes.

Your business. Amaso scans your site automatically and fills in your business name, type, city, country and main services. Check the details and correct anything that’s off.
What should AI recommend you for? Amaso suggests the real questions your customers ask AI assistants. Pick the ones that match your business — you can add more any time from Setup → Keywords.
Connect one AI engine (optional). Add one API key — OpenAI, Perplexity, Claude or Gemini — so Amaso can run live checks of whether you’re actually cited. This costs a few dollars a month for a small site. You can skip it and add it later from Settings → API Keys.
Automatic optimization. Amaso applies its first fixes — schema markup, llms.txt, AI crawler permissions — and saves your starting AI-readiness score, so every report afterwards shows real progress.

At the end, you land on your Dashboard.

The Dashboard (Amaso → Dashboard → Overview) is your at-a-glance summary.

Setup Checklist — six steps: company info, first keyword, Search Console connection, an AI engine key, a JSON-LD schema, and your first logged ranking or citation. It disappears once all six are done.
AI Citation Rate — the percentage of AI checks where your site actually got mentioned.
AI Visitors (30d) — real human visitors who arrived on your site from an AI engine’s answer, not just a citation count.
Avg. Google Position, Keywords Tracked, Active Schema Markups — your classic SEO numbers.
Top Keywords and AI Engine Coverage — which keywords rank best, and which AI engine cites you most.

On paid plans, a second tab — Command Center — shows a GEO health score with a ranked list of what to fix first.

Setup	Your Business Profile scan, the full Keywords list, and Local Markets — which cities or regions you target.
Visibility	SEO Rankings (Google position history), AI Citations (who cites you and how often), AI Positioning (a step-by-step plan to win a specific market).
Optimize	Schema management, Content Audit (scores every page and can auto-fix low scorers), AI Engines (crawler permissions, IndexNow), and Autopilot on Pro/Agency plans — AI-drafted new articles and fixes, nothing publishes without your approval.
Reports	Generate a printable or exportable client report combining SEO, AI and schema data for a date range.
Settings	Company info, API keys, data tools, AI engine permissions, your license, and plugin info.

Amaso ships as a free Lite edition plus paid tiers unlocked by a license key in Settings → License:

Free / Lite — core SEO, schema and llms.txt tools, 5 keywords tracked, no AI citation checks.
Starter — adds AI citation checks and Content Audit scoring.
Pro — adds Autopilot (1 run a month), AI Content Fix, and the GEO Optimizer / Command Center.
Agency — unlimited keywords and citation checks, Autopilot (4 runs a month), white-label reports, Client Portal.

Your current plan and quota usage are always visible in the sidebar of every Amaso page.

Not seeing any AI citations yet? Add an API key in Settings → API Keys, then check Visibility → AI Citations after a day or two.

Want to fix low-scoring pages fast? Go to Optimize → Content Audit and use “Fix with AI” — this needs an API key.

Need to show a client the impact? Generate a report from the Reports page.